Case study
FITUR Sport
The sports tourism and active travel sector event within FITUR — the world's leading international tourism fair — at IFEMA Madrid. Barter manages the dedicated sector programme across editions: 140 speakers, 58 sessions and 2 stages running with their own identity inside a mega trade fair.
140
Speakers
58
Sessions
2
Stages
3
Days
Challenge
Delivering a sector programme within a mega trade fair
FITUR Sport operates as a curated sector event embedded within the broader FITUR international fair. The event must maintain its own identity, rhythm and programme integrity while sharing infrastructure and attendee flows with a much larger surrounding fair — a dual-context that creates unique operational complexity.
Solution
Dedicated technical office for an embedded sector programme
Barter manages the full Technical Office for FITUR Sport's 2 stages, coordinating 140 speakers across 58 sessions. A dedicated programme control system is deployed independently of the wider FITUR operation, maintaining scheduling precision and speaker management within the sector event's specific structure.
Result
140 speakers, 58 sessions — a sector event with its own identity
All sessions are delivered on time across both stages, every edition. The sector event maintains its distinct professional positioning within FITUR, with attendees commenting on the quality and relevance of the speaker programme. FITUR Sport has become a benchmark event for sports tourism professionals in southern Europe.
Photo archive
4 images available
FITUR SPORT
FITUR SPORT
FITUR SPORT
FITUR SPORT