Case study
DES — Digital Enterprise Show
Spain's leading digital economy summit, gathering 15,000+ professionals from 40+ countries across 8 conference auditoriums in Málaga. Barter coordinates the full multi-auditorium technical office across every edition, ensuring 500+ speakers and all content tracks run without friction.
~500
Speakers
8
Auditoriums
15,000+
Professionals
40+
Countries
3
Days
Challenge
500 speakers. 8 auditoriums. Zero margin for confusion.
DES is one of the most complex B2B events on the Spanish calendar. With approximately 500 speakers distributed across 8 simultaneous auditoriums over 3 days and an international audience exceeding 15,000 professionals, every speaker needed to be briefed, staged and transitioned with full technical precision.
Solution
Centralised technical office with decentralised auditorium teams
Barter structures a central Technical Office at DES to coordinate all 8 auditoriums from a single point of control. Each auditorium has a dedicated coordinator linked to the operations hub. Speaker management follows Barter's proprietary briefing protocol, with individual communication flows, pre-event confirmations and real-time adjustments.
Result
8 parallel tracks synchronised, edition after edition
All content tracks run simultaneously without visible friction. The centralised coordination model eliminates communication failures between auditoriums. DES continues to be a reference event in Barter's B2B portfolio — and the technical office gets sharper with every edition.
Photo archive
4 images available
DES — DIGITAL ENTERPRISE SHOW
DES — DIGITAL ENTERPRISE SHOW
DES — DIGITAL ENTERPRISE SHOW
DES — DIGITAL ENTERPRISE SHOW