Case study
Advanced Factories
Spain's reference congress for industrial innovation, robotics and factory automation — 33,000+ professionals, 420+ expert speakers, 5 auditoriums at Fira de Barcelona. Barter runs the multi-auditorium technical office across editions, managing the most demanding combination in the Spanish fair circuit.
420+
Expert speakers
5
Auditoriums
33,000+
Professionals
3
Days
Challenge
420 expert speakers across 5 auditoriums in a 33,000-visitor fair
Advanced Factories is the largest industrial innovation event in southern Europe. The combination of mass visitor volume and an intensive multi-track conference programme creates an environment where operational errors are highly visible — and speakers come from senior industrial or academic roles with limited availability for briefing.
Solution
Structured technical office adapted for technical speaker profiles
Barter deploys its Technical Office across all 5 auditoriums with a specialist approach to managing technical and engineering speaker profiles: streamlined briefing processes, precise timing protocols and a programme control system maintaining session flow across all tracks and adjusting at short notice when speaker schedules change.
Result
5 auditoriums, 420+ experts — sharper every edition
Advanced Factories is executed without visible operational issues across its 3-day run, year after year. The congress programme is consistently flagged by industrial media as a reference track for the manufacturing and robotics sector. Each edition, the coordination becomes more fluid as the Barter team deepens its knowledge of the event.
Photo archive
4 images available
ADVANCED FACTORIES
ADVANCED FACTORIES
ADVANCED FACTORIES
ADVANCED FACTORIES