Case study
LIBER — Rights Meeting Point
The international rights trading event within LIBER, Spain's leading book fair, facilitating 400+ B2B meetings between publishers, agents and international buyers at IFEMA Madrid. Barter structures and manages the meeting programme — making every conversation count in a relationship-driven market.
130
Editors & agents
400+
B2B meetings
3
Days
1
International rights marketplace
Challenge
400+ rights meetings in 3 days — precision in a relationship-driven market
The publishing rights market is built on trust and the quality of individual conversations. Rights Meeting Point must facilitate 400+ B2B meetings in a concentrated 3-day window while maintaining the professional atmosphere rights trading requires. Any scheduling confusion or meeting failure carries direct commercial consequences.
Solution
Structured meeting management with participant flow design
Barter structures the Rights Meeting Point as a managed marketplace: systematic meeting scheduling, participant coordination protocols and a physical flow design maintaining the intimacy of individual meetings within the scale of an international fair. Pre-event meeting requests, confirmation flows and on-site coordination are all managed by the Barter team.
Result
400+ meetings. Every conversation that should happen, happens.
LIBER Rights Meeting Point is delivered as a high-efficiency B2B marketplace, year after year. Publishers and agents report consistently productive meetings. The meeting management model developed by Barter has become a reference for rights trading events in the Spanish-language publishing market.
Photo archive
3 images available
LIBER — RIGHTS MEETING POINT
LIBER — RIGHTS MEETING POINT
LIBER — RIGHTS MEETING POINT